In social media, maintaining an active presence is essential to attract your audience and keep in touch with them.

To help you with this, we are going to give you a series of recommendations to make the most of your presence on Instagram and get your posts to reach as many people as possible.

Accounts with a low posting rhythm follow a “maintenance strategy”: this means that the account remains active, but does not attract new customers, nor is the reach increased.

For this reason, it is important to post between 3 and 5 times a week. Therefore, if you only publish one or two posts a week, it is very likely that your account will go unnoticed and Instagram may even penalize it by not showing your content.

For this reason, here are a series of recommendations for you to publish more on your profile:

• Post at least 3 times a week. Keep in mind that not all your followers will see every post you upload. Therefore, it is important to increase the chances of them seeing your account.
• If you are looking to get new followers and create a community with which you identify, the best format is the reel. Specifically, micro reels (with a duration between 5 and 7 seconds) serve as a “hook” to attract new followers and are the ones that usually work best.
• Take advantage of your ideas to create several publications. For example, choose a topic and explain it in a reel, but put the examples in a carousel.
• Create content blocks that help you organize the month’s posts in advance. This will help you plan your content so you don’t run out at the last minute.
• Prepare the photos and videos you will need in advance. If you are going out, take the opportunity to make the content on the same day and save time.
• Although it is important to upload several publications a week, it is essential that the content is of quality and, most importantly, that it is of interest to your target audience. This way you will get your followers to save and/or share your content, which will help you a lot with engagement.

Finally, regarding content, it is also important to upload stories on a daily basis, and include at least one reel a week.

Did you already know about these recommendations? We encourage you to follow our tips and you will see the change!