7 ways to increase the engagement of your Instagram account
One of the question you most ask is to know which strategies you can use to increase the engagement on your Instagram account. On today’s post we will teach you several tips to use and tell us about your experience:
Tip 1: Start conversations through Instagram Stories sitckers
The engagement on Instagram doesn’t only include likes and comments on your post but also your Stories, people who follow your brand hashtags, IGTV, etc.
Thus, Instagram is always adding new tools on the app to get better engagement with your followers, for example, through stickers on Instagram Stories. Without any doubt, stickers encourage your followers to participate and get involve in your content, this way, they will feel more connected to your brand.
Tip 2: Write longer text on your post
Do you know a post can have until 2200 character? This is a huge amount of space to share things with your followers.
One of the aspects that affects to how behaves the algorithm of Instagram is the time each person spends viewing your post, this way writting longer texts will increase that time.
Tip 3: Optimize all the Instagram Stories you post
Everybody should spend time and efforts on Instagram Stories. Each time we post one, we should think on including the following tools if we want to reach major engagement:
-Include a mentioning sticker: if you are working with other brands or bussinesses on Instagram or you do repost from a major account is important to mention them. Not only the mentioned account would be notified but is also a good way of creating a community, because that account can do a repost from your post to thank you the mention and share it with their followers.
-Add location: if you want to increase your engagement, you have to post your Instagram Stories with a sticker with location. Now, you can search Instagram Stories by the location, this way any user who search that location, will find your Instagram Story.
-Use hashtags: we all know the importance of adding hashtags to our Instagram Stories, but do you do it? Sometimes, we think on adding a hashtag sticker can damage esthetically our Story, but you can reduce the size and add a sticker over it so can’t be seen (eitherway Instagram will posicionate your Story)
Also you can select for the text a similar color as the background of your Instagram Story to hide it.
Tip 4: Post your Instagram Stories on the hours suggested by your statistics
Those are the hours your followers are more active on the social media and, therefore, is more probable they see your Instagram Story and interact with it.
Tip 5: Post your progress and share your achievements with your followers
Instagram users prefer to see brand images than products, they are more interested on knowing the aspects of your mision, the people behing the brand, where and how your products are made. Fortunately, Instagram is good to share those details so your followers can interact with your brand feeling more connected and identified with your account.
Tip 6: Add content with humor mood
Every time more brands are adding humor post using memes and trending topics on their content. Actually, usually you can observe that applying this tip reverts with an increase of more direct message from your followers, your followers doing repost or sharing the content on their Stories or mentioning their friends.
Tip 7: Reply your direct messages and comments
This is something obvious, but many brands ignore their direct messages and comments on Instagram. Instagram is based on relationships between the users and they don’t want this to change. Doesn’t matter how big your account is, but make sure you spend enough time replying to your comments and direct messages both positive and negative.
This plain act will show your followers that you care about their opinion and you listen to them. As much comments and messages you have, the better the Instagram algorithm will position your content on the Explore page.
In conclusion, is evident that Instagram is a place where the competence is huge, but there are different ways to increase the engagement of your Instagram account on a creative way, so the next time you plan your content, try this tips and follow how your audience answers.