How much time has been since you last updated your biography on Instagram?
You should have in mind that the Instagram profile is the new hombre page, the biography has became an essential part of attracting new followers. The same way your objetives on your web site are to convert visits on clients, the objective of the Instagram account is to convert visits on new followers (who may convert into clients). Meaning, you have to make sure that your profile has all the ingredients to make a first good impression.
Now, what do you need to know?
Use your biography on Instagram to attract more audience
If you want to gain new followers, they need to know with a fast peek what are you up to and what they can find into your account. If you want to stand out in a particular area, you should mention it, for example, your profession or your hobbies. Also, would be convenient to point the value your account may add to the new followers, this means that you should focus on remarking what you can offer, why an users may follow you.
Have in mind that through your biography, you are targeting your audience, so following these tips will bring you more quality users that fit your brand and, are more susceptible to become clients. Therefore, is essential to give a good use to those 150 characters, to bring more potential clients, those who are more willing to click on the follow buttom.
Use the field for the name to share those keywords which may lead to your target audience
The next step is the name, which is not the same as the user name. Despite lot of people use the same name as their user name on the biography, they are loosing an oportunity to reach the target audience, because the words on this filed can also be search, so, use those keywords your target audience may use to search.
Try to think on those keywords that your followers search on Instagram, as your market niche, the product you sell or the service you offer. Once you have found those keywords, introduce them.
Add clickable links on your biography to mention related accounts and brand hashtags
Before March 2018, on your biography Instagram only allowed one clickable link. However, since then, any Instagram user or hashtag you include on your biography now are also clickable.
Everytime you add an “@” or a “#” on your profile, automatically becomes a link where you can click and will redirect to that Instagram profile or hashtag. This means, that you can take advantage of your biography to promote other profiles, from a company or personal, or share the place where you work mentioning the company account.
Also, as we have just mentioned, you can add hashtags so the users who visit your profile could click on them and see directly all the post with that hashtag, this is an effective way of promoting both, your brand and personal hashtag.
Adding those hashtags doesn’t necessarily mean that Instagram is going to show your account to the users who search those hashtags, but adding them to your biography will allow you to invite other members of the community to interact with them.
Add a call to action on the link on your Instagram biography
You should use the second part of your biography for a call to action. Since Instagram only allowes to add one clickable link on your profile, is a good idea to use the last text line of your biography to tell your followers what they will find on your link. For example, if you have any promotion or limited offer, make sure your followers know.
You only have 150 character, so don’t be afraid of using emojis to save space and give your profile some personality!
Make easier to your clients to contact you through Instagram business account
If you want the visitorsto stop by your account to click on the link, you should make it easier for them to contact you or find your location. One of the best wayt of doing this, is having an Instagram business account. Additionally, you will be able to create promotions on your post, add links to your stories and access to the statistics of your account.
Once you have changed your personal profile to a business profile, you can include an email, a phone number and an address without loosing space on those 150 characteres. This way, any users who visits your profile will be able to email or call you and even have indications of how to get to your business location.
Share your best Instagram stories on your highlights stories
Definitely, this has been one of the most interesting updates of Instagram on the last past months. The highlights stories are a permanent collection of your best Instagram Stories, you can keep them on your profile even 24 hours before posting, this way your followers would be able to see them any time they want.
You can find your highlights just below your biography. Highlights, are the perfect way to share the best of your brand or business for the new visitors on your profile. Imagine, for example, you have an online shop, mostlikely, you will have categories for products like dresses, shoes, coats, etc. You can use those exact same categories to create your highlights. Adding highlights, you will have a more complete biography and the new visitors will be able to know better what are you up to or what you can offer them.
As you have seen along this post, the biography on your Instagram profile is extremely important to attract your target audience and increase sells. With all these tips, now you can review your biography and make sure you make the best first impression.
If you want to know more tips to gain followers on Instagram and increase the engagement on your account, don’t forget to check out our previous post!